TOP EXECUTIVES BRING HIGH-STREET IMPROVEMENT IDEAS TO CROYDON
Senior executives from some of the country’s most familiar retailers and businesses toured The Whitgift Shopping Centre and Surrey Street in Croydon town centre when they visited the borough to consider how their significant presence can reinvigorate our high streets.
Croydon council contributed to an ideas session with the delegates, who were visiting as part of the Seeing is Believing programme, run by The Prince of Wales Business in the Community charity which was established by The Prince to encourage executives out of the boardroom and into high streets.
- temporary use of empty shops and the problem of absentee landlords;
- pop-up malls for independent traders;
- pop-up shelves, particularly helpful for showcasing start-up businesses;
- bringing the town’s heritage to life by using conservation buildings as business and leisure venues;
- experienced business leaders mentoring new and independent businesses; and
- big businesses sponsoring their staff who have entrepreneurial ideas.
A key aim of the visit was to encourage the bosses to make their store managers ”high-street champions” by giving them the approval and skills to help renew the high streets they rely on through partnering with Town Teams.
Croydon Portas Town Team is a community company which, in April 2012, was awarded £100,000 to help develop a number of projects to support existing and new traders and businesses within Old Town.
Cllr Vidhi Mohan, cabinet member for communities and economic development, said: “We’re pleased that of all the Portas Towns, the delegates came to Croydon. “The delegates were impressed by the £50m investment going in to improving our high streets under the Connected Croydon programme, which is a major attraction for new business. “We want to stay at the forefront of town-centre regeneration and this event helped considerably in our aim to have forward-thinking working partnerships with businesses and local communities.” (Source: Croydon council press release).