But our political insight told us that the site was in a ward held by Opposition Councillors which the administration had no chance of winning.We were also aware that the Council were desperate for funding from the New Homes Bonus.
We helped identify a handful of supporters so the media and political debate looked more balanced.We also prepared briefing materials setting out the benefits of the increased funding.
The Planning Committee approved the application despite hundreds of opponents attending the meeting.
BUILDING COMMUNITY SUPPORT
Our team were appointed to manage the consultation for a mixed use scheme on a derelict but sensitive site in the Home Counties.
We knew the protesters would mobilise opposition and more than 1,000 letters of objections were submitted. But we were able to mobilise a similar number of advocates to register support and to bring many of them to the Planning Committee. Many supporters had become frustrated with the opponents and wanted the derelict site improved.
The council were able to put public opinion to one side, knowing that it was divided, and to focus on the planning merits of the application. The council approved the scheme.
Our team were brought in to manage a crisis communications issue for a client.A planning application for a major development had generated over 10,000 objections and was now the subject of critical national media coverage.
The client had focussed most of their efforts rebutting the allegations made by opponents.
This allowed them to build champions in the business community and provide a stronger argument with political audiences.It also helped shift the media debate away from the perceived negative impacts of the development onto a more balanced debate about the case.
Although the application was turned down by both the Planning Committee and independent Planning Inspector, the decision was overturned by the Secretary of State, who sited (sic) the economic arguments espoused by the local business groups as grounds for approval.
We prepare you to participate in that debate. In the new age, message is king.
We help you understand your audiences so you can shape your arguments around a narrative that will appeal to them.
We help you establish an evidence base that gives your case credibility.
We help you identify supporters to champion your cause, so you are not a lone voice in that debate.
And we will execute a bespoke campaign plan that will target your message to those that need to hear it.
We listen. We influence. We win.