COUNTDOWN TO CROYDON’S INTERACTIVE ‘SECRET THEATRE’
An interactive secret theatre experience that uses smartphones is coming to the streets of Croydon this month.
Spyproject arrives in the town centre 20-22 July, combining technology with live action and the local landscape (download images from Flickr).
Created by The Savvy Theatre Company and supported by Croydon council’s Cultural Partnership Fund (CPF) and Arts Council England, the project is set in the 1960s and inspired by classic spy films and TV shows.
Using their smartphones, audience members will be plunged into a world of espionage played out in the town centre and sent emails with details of where to go, who to look out for and clues to decipher.
The show has been promoted in recent weeks through flashmobs, street art and social media – and was recently endorsed by London’s night-czar Amy Lamé.
Early ticket holders have already been getting special emails, with puzzles to solve, numbers to call and glimpses into what to expect on the night.
Sheree Vickers, SAVVY theatre’s artistic director, said: “Site-specific theatre productions are very exciting. Audience members know what date and time the show starts, but don’t know where.
“On the day of the show they are sent an email with instructions on where to go and who to look out for.”
She added: “This show has been over a year in development and I’m so happy to be bringing such a fun, family event to the borough. It has been so much fun discovering Croydon, and getting early audience reactions who have been watching our pop-up performances and secret rehearsals.
“I’m also secretly relieved they’ve been laughing in the right places!”
For more information or to book tickets please visit https://www.thespyproject.com/.
The show is one of eight projects so far to have received funding from the council’s CPF, launched last year to help local grassroots arts and cultural organisations access national funding.
Arts organisations can apply for up to 50 per cent of their costs for a project up to a maximum of £10,000, provided the project fits the criteria. The cash is released once they have secured match funding from another source.
This pledge puts them in a much stronger position to leverage external funding – for example, it has helped several projects to secure funding from Arts Council England.
Cllr Timothy Godfrey, Croydon’s cabinet member for culture, said: “This is one of many fantastic new arts events happening in Croydon this summer.
“Croydon’s cultural landscape is evolving and our arts scene changing, as we gain a reputation as a borough that does invest in the arts, is keen to support community projects and welcomes new ideas. “It’s great to see.”
Croydon’s CPF has £100,000 available for arts organisations to bid for. For more information or to apply visit the CPF page on the council website.
CPF will accept completed applications to another funder with just a cover sheet to Croydon, reducing the amount of time applicants have to spend writing bids. (Source: Croydon council press release)